Content Strategy
By Wirnkar Melony Joseph According to many researches and also data announced by specific social media platforms, here is a list of different types of content that work best for some of the social media channels: Facebook: video content, curated content, inspirational tips, special offers, blog posts, Instagram: quotes, high-resolution photos, memes, Stories, behind-the-scenes footage, Pinterest: guides with step-by-step photos, infographics, high-resolution images, Twitter: news, blog posts, GIFs, LinkedIn: video content, blog posts, company updates. These are the results of some reasearches, however, what works for you on a specific platform depends a lot on your audience - your target users preferences, needs, requirements, interests. That’s why it’s important to get to know your target audience and then to create and apply social media strategy that will take into consideration your business goals and also your target users needs.